Pokemon Go users engagement

This project was made to understand why Pokemon Go users were not engage for long. Even though it was a big success at first, users tended to stop playing in a short period of time. My team conducted interviews and a focus group in order to collect data and be able to find the reasons why. We also came up with solutions to help the game be more engaging.

Feel free to check the study along with the data and conclusions we found here:

Report Pokemon Go